Sony ILCE-7M4 / 7 IV | Full-frame | Hybrid | Interchangeable Lens Camera

Product Highlights

• Newly developed 33.0MP16 back-illuminated CMOS image sensor: The full-frame Exmor R™ CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p17. The sensor also provides improved color reproducibility, low-noise performance at all sensitivities, 15-stop18 dynamic range on stills, and increased AF precision and focal stability.
• BIONZ XR™ image processor for up to 8x19 processing speed: The BIONZ XR engine, also used in the flagship α1 and α7S III models, provides up to an 8x19 increase in processing speed. The engine concentrates on real-time processing of AF, image recognition, and image quality adjustment to minimize processing latency, for greatly increased movie and still processing power. The user interface, network, and file management processing are distributed in order to deliver fast responses regardless of real-time processing load.
• Beautiful image rendering with low noise: Visible benefits of the powerful new 33.0MP16 sensor and engine go beyond mere numbers. They include soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery, and better color reproduction, with higher subjective resolution resulting from improved algorithms. The standard sensitivity range of ISO 100-51200 is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies, with low-noise performance throughout.
• Set the mood, in-camera, with Creative Look: Broaden your creative palette with a selection of ten Creative Look presets. You can easily impart a particular mood in your still images, movies, and live streaming, and all preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting.
• The beautiful color expression is made simple, with S-Cinetone™: The α7 IV supports S-Cinetone, based on expertise gained through the development of the VENICE CineAlta camera. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6, and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights. Because it's in-camera, it's easy to create a more expressive look for your movie imagery without post-editing.
• Soft Skin Effect for bright and beautiful skin appearance: The built-in Soft Skin Effect makes skin look more beautiful, softening wrinkles, blemishes, and dull patches while preserving liveliness in eye and mouth areas. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions as well as enhance still shots and movies. Four level settings are available25, so you can adjust the degree of the effect as you wish.